Penny Sansevieri of Author Marketing Experts Talks NYT Book Review Article, Focus, and More

NYU Adjunct Professor of self-publishing, traditional house and self-published author, and book development, publicity, and marketing  firm owner Penny Sansevieri of Author Marketing Experts offers an intriguing look at the art of creating and marketing a self-published title. In addition to discussing the importance of producing a high quality product, and the benefit of focus in book marketing, Penny discusses the highly-publicized New York Times piece discussing the role of paid book reviewers in the self-publishing ecosystem.

 

For more information on Penny Sansevieri visit Author Marketing Experts.

For more book marketing expert interviews check out our SoundCloud page.

About Clark

Clark Covington is the Founding Editor and Publisher of BookMarketing.net. Mr. Covington founded several startups in the book, media, and marketing space. Google

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  1. [...] what role those reviews play in the self-publishing world. You can listen to the interview here: http://bookmarketing.net/news/2012/09/10/penny-sansevieri-of-author-marketing-experts-talks-nyt-book… SUBSCRIBE TO OUR FREE NEWSLETTER If you enjoyed this article, subscribe below to get free email [...]