Penny Sansevieri of Author Marketing Experts Talks NYT Book Review Article, Focus, and More

NYU Adjunct Professor of self-publishing, traditional house and self-published author, and book development, publicity, and marketing  firm owner Penny Sansevieri of Author Marketing Experts offers an intriguing look at the art of creating and marketing a self-published title. In addition to discussing the importance of producing a high quality product, and the benefit of focus in book marketing, Penny discusses the highly-publicized New York Times piece discussing the role of paid book reviewers in the self-publishing ecosystem.

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